T.G. Sheppard

After working his way through the record industry, T.g. Sheppard emerged in the mid-'70s as one of the leading country-pop singers, bringing the music closer to the rock-influenced, cosmopolitain sounds of urban cowboy. A native of Humboldt, TN, Sheppard headed off to Memphis after high school, getting involved in the record business on several different levels. He tried recording as a pop artist and even signed with Atlantic Records under the name Brian Stacy, opening shows for The Beach Boys. A few years later, he took a job with a Memphis record distributor, then ended up in record promotion, where the job entailed calling radio stations and trying to persuade them to play his company's records. In that capacity for RCA, he helped break Elvis Presley's "Suspicious Minds," Perry Como's "It's Impossible," and John Denver's "Take Me Home Country Roads." After "going independent," he came across a demo tape of "Devil in the Bottle." He tried to talk a number of artists into doing the song, and when no one was interested, he decided to do it himself on Motown's fledgling country division, Melodyland Records. Primarily a recitation, "Devil in the Bottle" became a number one hit in 1975, but within three years, the company folded, and Sheppard's career was in limbo. Connecting with record producer Buddy Killen, he signed with Warner, and starting in 1979, the two churned out some of country's best-crafted singles over a four-year period. Sheppard gradually moved away from recitations and grew significantly as a vocalist, though the press often ignored his achievements. He changed producers several times in the mid-'80s and, after a divorce in 1987, took a couple of years off for personal reflection. When he returned, Sheppard found it difficult to regain his earlier momentum.

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